When I'm not developing new kitchen gadgets, I'm helping small business owners put together smart and affordable websites, which they can then go on and manage themselves.
There is now a number of online website building tools available. You no longer have to rely on a dedicated website developer to create a compelling website. While there is a big focus on the look and style of a website, the content is often overlooked, almost treated as an afterthought.
If Google can’t see you, how is anyone else going to find you? This is where SEO - Search Engine Optimisation comes in. Basically it’s a string of text following a set of rules that are added behind every page and image on your site. Your page content and SEO must work together, so when a visitor lands on your site the are delivered exactly what they expected to get. If this happens the visitor will stay longer and Google will LOVE you! If your visitor leaves straight away it’s because your site sucks or they didn’t get what they were expecting. Thats where we go back to making sure your SEO matches your content. Oh and Google will hate you too.
If this all sounds a bit daunting, don’t panic. My approach is to get the business owner or someone who knows everything about the business, product or organisation to create the content , before you even think about building the site. If you think you don’t have the skills or know how, I have the solution.
The WCB comprises a range of Google Doc template pages including home, content, product, about, contact, blog etc. Each template feature text panels with a brief description of the content required and links for additional reading. Images can be added to each page so you can write compelling SEO descriptions below each image as well as page SEO descriptions.
The final result is you have ALL of your website content in one place and can be edited at a drop of a hat. When you are ready, just copy and paste your content into your website CMS or editor. Another big plus is your web content is saved away from your site. Have you ever considered what would happen if your website suddenly went poof and you lost everything? How long would your site be down and do you know where you could find everything to rebuild it?
It could be the SEO descriptions do not align with your page content, or there is no SEO descriptions at all. If you think that’s the case I am happy to do a quick check just using your website address to see what’s going on.
If you’re interested and would like to know more, just get in touch here.