When I'm not developing new kitchen tools, I'm helping small and medium sized business owners put together responsive and affordable websites, which they can then go on and manage themselves.
There are a number of very smart online website building platforms available, my preference are Wix and Shopify. You no longer have to rely on a dedicated website developer to create a compelling website.
While there is a big focus on the look and style of a website, the content is often overlooked, almost treated as an afterthought.
If Google can’t see you, how is anyone else going to find you? This is where SEO - Search Engine Optimisation comes in. Basically it’s a string of text following a set of rules that are added behind every page and image on your site. Your page content and SEO must work together, so when a visitor lands on your site the are delivered exactly what they expected to get. If this happens the visitor will stay longer and Google will LOVE you! If your visitor leaves straight away it’s likely because they didn’t get what they were expecting. That's why it's so important that the SEO aligns with the content.
If this all sounds a bit daunting, don’t panic. My approach is to get the business owner or someone who knows everything about the business, product or organisation to create the content , before you even think about building the site. If you think you don’t have the skills or know how, I have a solution.
The WCB comprises a range of Google Doc template pages including home, content, product, about, contact, blog etc. Each template features text panels with a brief description of the content required and links for additional reading. Images can be added to each page so you can write compelling SEO descriptions below each image as well as page SEO descriptions.
It could be the SEO descriptions do not align with your page content, or there's no SEO descriptions at all. If you think that may be the case, I am happy to do a quick check, using just your website address to see what’s going on.
If you’re interested and would like to know more, just get in touch here.
